Social media thrives on timely, relevant content. To help you stay ahead of the curve, here’s a comprehensive guide to key dates, holidays, and observances in 2025. Use this calendar to craft engaging posts, run creative campaigns, and connect with your audience.
Mastering Social Media Visuals: 2025 Image and Video Size Guide
Crafting the perfect social media post goes beyond clever captions and hashtags—it’s about the visuals. Poorly cropped, pixelated, or distorted images can ruin your message, while well-optimized visuals can elevate your content to new heights.
Why it matters:
Video posts boost engagement with 48% more views.
Photo posts have a 65% higher retention rate.
Don’t let your business miss out on these benefits! Below, we’ve compiled the ultimate 2025 social media image and video size guide to ensure your content looks professional and impactful.
- Profile Picture: 360 x 360
- Cover Photo: 820 x 312
- Post Image: 1200 x 630
- Video Specs:
- Recommended Resolution: 1080 x 1080 (Square)
- Aspect Ratio: 4:5 or 16:9
- Max File Size: 4GB
Pro Tip: Use high-quality square or vertical videos for better mobile engagement.
- Profile Picture: 320 x 320
- Post Image:
- Square: 1080 x 1080
- Portrait: 1080 x 1350
- Landscape: 1080 x 566
- Stories/Reels: 1080 x 1920 (9:16)
- Video Specs:
- Resolution: At least 720p
- Length: Up to 60 seconds for posts, 90 seconds for Reels
Pro Tip: Stick to the 4:5 aspect ratio for feed posts—it takes up more screen space, grabbing attention faster.
Twitter (X)
- Profile Picture: 400 x 400
- Header Photo: 1500 x 500
- In-Stream Image: 1600 x 900
- Video Specs:
- Recommended Resolution: 1280 x 720 (minimum)
- Aspect Ratio: 16:9
- Max Length: 2 minutes, 20 seconds
Pro Tip: Include captions in your videos to make them accessible and engaging.
- Profile Picture:
- Personal: 400 x 400
- Company: 300 x 300
- Banner Image: 1128 x 191
- Post Image: 1200 x 627
- Video Specs:
- Recommended Resolution: 1080 x 1080
- Aspect Ratio: 1:1 or 16:9
- Max File Size: 5GB
Pro Tip: Use professional visuals to reflect your brand’s authority and expertise.
TikTok
- Profile Picture: 200 x 200
- Videos:
- Resolution: 1080 x 1920
- Aspect Ratio: 9:16 (Vertical)
- Length: 15 seconds to 10 minutes
Pro Tip: Grab attention within the first 3 seconds with dynamic visuals and text overlays.
- Profile Picture: 165 x 165
- Pin Image: 1000 x 1500 (2:3 aspect ratio)
- Video Specs:
- Resolution: 1080 x 1920
- Aspect Ratio: 9:16 or 1:1
- Length: 4 seconds to 15 minutes
Pro Tip: Vertical images and videos perform best for maximum impact.
YouTube
- Channel Profile Picture: 800 x 800
- Channel Banner: 2560 x 1440
- Video Specs:
- Resolution: At least 1280 x 720 (HD)
- Aspect Ratio: 16:9
- Thumbnail: 1280 x 720
Pro Tip: Custom thumbnails with bold text and imagery significantly boost click-through rates.
January
- January 1. New Year’s Day
- January 2. Science Fiction Day #ScienceFictionDay
- January 2. World Introvert Day #WorldIntrovertDay
- January 15 – National Hat Day
- January 20. Blue Monday #BlueMonday
- January 20. Martin Luther King, Jr. Day #MLKDay
- January 20. Cheese Lovers Day #CheeseLoversDay
- January 21. National Hugging Day #NationalHuggingDay
- January 24 – International Day of Education
- January 28. Data Privacy Day #PrivacyAware
- January 28. International Lego Day #LegoDay
- January 29 – National Puzzle Day
Content Tip: Focus on resolutions, fresh starts, and motivational content in January.
February
- February 2. Groundhog Day
- February 4. World Cancer Day #WorldCancerDay
- February 7. National Send a Card to a Friend Day #SendACardToAFriendDay
- February 9. Super Bowl LVI #SBLV #SuperBowlSunday #SuperBowl
- February 9. National Pizza Day #NationalPizzaDay
- February 11. Safer Internet Day #SaferInternetDay
- February 11. Inventors Day #InventorsDay
- February 11. International Day of Women and Girls in Science #WomenInScience
- February 13. World Radio Day #WorldRadioDay
- February 13. Galentine’s Day #Galentines
- February 14 . Valentine’s Day
- February 16. World Whale Day #WorldWhaleDay
- February 17. Presidents’ Day #PresidentsDay
- February 17. Random Acts of Kindness Day #RandomActsOfKindnessDay
- February 20 – World Day of Social Justice
- February 21. International Mother Language Day #IMLD
- February 22. World Thinking Day #WorldThinkingDay
- February 29 – Leap Day (special for 2025!)
Content Tip: Incorporate love, kindness, and unique Leap Day ideas.
March
- March 1. World Compliment Day #WorldComplimentDay
- March 1. Brit Awards #BRITs March 3. World Wildlife Day #WorldWildlifeDay
- March 7. National Day of Unplugging #NationalDayOfUnplugging
- March 7. National Employee Appreciation Day #EmployeeAppreciationDay
- March 8 . International Women’s Day
- March 9. Daylight Savings #DaylightSavings
- March 10. International Day of Awesomeness #IDOA #DayOfAwesomeness
- March 13. Popcorn Lover’s Day #PopcornLoversDay March 14. Pi Day #PiDay
- March 14. World Sleep Day #WorldSleepDay
- March 15. World Consumer Rights Day #WorldConsumerRightsDay
- March 17 – St. Patrick’s Day
- March 20 – International Day of Happiness
- March 27 – Earth Hour (8:30 PM Local Time)
Content Tip: Celebrate women, share eco-friendly ideas, and create happy, vibrant posts.
April
- April 1. April Fools Day #AprilFools
- April 2. World Autism Awareness Day #WAAD
- April 3. Find a Rainbow Day #FindARainbowDay
- April 3. World Party Day #WorldPartyDay
- April 4. Hug a Newsperson Day #HugANewsperson
- April 4. Walk to Work Day #WalktoWorkDay
- April 6. National Carbonara Day #NationalCarbonaraDay
- April 7. World Health Day #WorldHealthDay
- April 10. Siblings’ Day #NationalSiblingsDay
- April 11. National Pet Day #NationalPetDay
- April 20. Easter #Easter
- April 20. National Look-Alike Day #NationalLookAlikeDay
- April 21. World Creativity and Innovation Day #WCIW #WCID #IAmCreative
- April 22. Earth Day #EarthDay
- April 23. World Book Day #WorldBookDay
- April 28. National Superhero Day #SuperheroDay #NationalSuperheroDay
- April 29. International Dance Day #InternationalDanceDay
- April 29. World Wish Day #WishDay #WorldWishDay
- April 30. National Honesty Day #NationalHonestyDay
- April 30. International Jazz Day #JazzDay
Content Tip: Use humor and environmental awareness to connect with your audience.
May
- May 1. May Day #MayDay
- May 1. International Workers Day #IntWorkersDay
- May 1. World Password Day #WorldPasswordDay
- May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou
- May 4. World Laughter Day #LaughterDay #WorldLaughterDay
- May 5. Cinco de Mayo #CincoDeMayo
- May 6. No Diet Day #NoDietDay
- May 9. Europe Day #EuropeDay
- May 9. Lost Sock Memorial Day #LostSockMemorialDay
- May 11. Mother’s Day #MothersDay
- May 12. International Nurses Day #InternationalNursesDay
- May 15. International Day of Families #FamilyDay
- May 16. National Bike to Work Day #BTWD
- May 17. International Day Against Homophobia and Transphobia #IDAHOT
- May 18. International Museum Day #International Museum Day
- May 25. National Wine Day #NationalWineDay
- May 26. Memorial Day #MemorialDay #MDW
- May 27. Sunscreen Day #NationalSunscreenDay
- May 28. Hamburger Day #NationalHamburgerDay
Content Tip: Celebrate moms and promote environmental initiatives.
June
- June 1. International Children’s Day #WorldChildrensDay
- June 1. Global Day of Parents #GlobalDayOfParents
- June 2. National Leave the Office Early Day #LeaveTheOfficeEarlyDay
- June 3. World Bicycle Day #WorldBicycleDay
- June 5. World Environment Day #WorldEnvironmentDay
- June 6. National Higher Education Day #HigherEducationDay
- June 6. National Donut Day #NationalDonutDay
- June 8. World Oceans Day #WorldOceansDay
- June 8. National Best Friends Day #BestFriendsDay
- June 14. World Blood Donor Day #GiveBlood
- June 15. Father’s Day #FathersDay
- June 21. First Day of Summer #FirstDayofSummer
- June 21. International Yoga Day #InternationalYogaDay
- June 21. National Selfie Day #NationalSelfieDay
- June 21. World Music Day #WorldMusicDay
- June 21. National Take Your Dog to Work Day #TakeYourDogToWorkDay
- June 27. National Sunglasses Day #NationalSunglassesDay
- June 30. Social Media Day #SMDay
Content Tip: Focus on family connections, nature, and wellness.
July
- July 1. International Joke Day #InternationalJokeDay
- July 2. World UFO Day #WorldUFODay
- July 4. Independence Day (United States) #IndependenceDay
- July 7. World Chocolate Day #WorldChocolateDay
- July 11. Cheer Up the Lonely Day #CheerUpTheLonelyDay
- July 14. Bastille Day – National Day in France #BastilleDay
- July 15. Give Something Away Day #GiveSomethingAwayDay
- July 17. World Emoji Day #WorldEmojiDay
- July 18. World Listening Day #WorldListeningDay
- July 18. Nelson Mandela International Day #MandelaDay
- July 20. National Ice Cream Day #NationalIceCreamDay
- July 24. Tell an Old Joke Day #TellAnOldJokeDay
- July 30. International Day of Friendship #DayOfFriendship
Content Tip: Share celebratory and sweet moments that spark joy.
August
- August 1. World Wide Web Day #WorldWideWebDay
- August 1. Respect for Parents Day #RespectForParentsDay
- August 2. National Coloring Book Day #NationalColoringBookDay
- August 8. International Cat Day #InternationalCatDay
- August 9. National Book Lovers Day #NationalBookLoversDay
- August 10. National Lazy Day #LazyDay
- August 11. National Sons and Daughters Day #SonsAndDaughtersDay
- August 12. International Youth Day #YouthDay
- August 12. World Elephant Day #WorldElephantDay
- August 13. International Lefthanders Day #LefthandersDay
- August 14. National Financial Awareness Day #FinancialAwarenessDay
- August 15. National Relaxation Day #NationalRelaxationDay
- August 16. National Tell a Joke Day #NationalTellAJokeDay
- August 19. World Photo Day #WorldPhotoDay
- August 19. World Humanitarian Day #WorldHumanitarianDay
- August 20. National Lemonade Day #NationalLemonadeDay
- August 26. National Dog Day #NationalDogDay
- August 26. National Women’s Equality Day #WomensEqualityDay
Content Tip: Empower youth, highlight creativity, and promote equality.
September
- September 1. World Letter Writing Day #WorldLetterWritingDay
- September 1. Labor Day #LaborDay
- September 5. International Day of Charity #CharityDay
- September 5. National Lazy Mom’s Day #NationalLazyMomsDay
- September 6. Read a Book Day #ReadABookDay
- September 8. International Literacy Day #LiteracyDay
- September 11. National Day of Service and Remembrance #PatriotDay
- September 12. National Video Games Day #NationalVideoGamesDay
- September 18. International Equal Pay Day #EqualPayDay
- September 21. International Day of Peace #PeaceDay
- September 22. Hobbit Day #HobbitDay
- September 22. First Day of Fall #FirstDayOfFall
- September 27. World Tourism Day #WorldTourismDay
- September 30. International Podcast Day #InternationalPodcastDay
Content Tip: Focus on education, peace, and travel inspiration.
October
- October 1. International Coffee Day #CoffeeDay #InternationalCoffeeDay
- October 1. World Vegetarian Day #WorldVegetarianDay
- October 2. International Day of Nonviolence #InternationalDayOfNonviolence
- October 3. National Techies Day #TechiesDay
- October 4. National Taco Day #NationalTacoDay
- October 4. World Animal Day #WorldAnimalDay
- October 4. World Smile Day #WorldSmileDay
- October 5. World Teachers Day #WorldTeachersDay
- October 8. World Octopus Day #WorldOctopusDay
- October 9. World Sight Day #WorldSightDay
- October 10. World Mental Health Day #WorldMentalHeathDay
- October 14. National Dessert Day #DessertDay
- October 15. Global Handwashing Day #GlobalHandwashingDay
- October 16. Bosses Day #BossesDay
- October 16. World Food Day #FoodDay
- October 20. Deepavali/Diwali #Deepavali #Diwali
- October 24. United Nations Day #UNDay
- October 25. Greasy Foods Day #GreasyFoodsDay
- October 30. Checklist Day #ChecklistDay
- October 31. Halloween #Halloween
Content Tip: Use seasonal themes and prioritize mental health awareness.
November
- November 1. World Vegan Day #WorldVeganDay
- November 1. National Authors Day #NationalAuthorsDay
- November 1. National Cook for Your Pets Day #CookForYourPetsDay
- November 4. National Candy Day #NationalCandyDay
- November 8. Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
- November 13. World Kindness Day #WKD
- November 15. America Recycles Day #BeRecycled
- November 16. International Day for Tolerance #ToleranceDay
- November 17. International Students Day #InternationalStudentsDay
- November 19. International Men’s Day #InternationalMensDay
- November 19. National Entrepreneurs Day #EntrepreneursDay
- November 20. Universal Children’s Day #UNChildrensDay
- November 21. World Hello Day #WorldHelloDay
- November 27. Thanksgiving Day #Thanksgiving
- November 28. Black Friday #BlackFriday
- November 28. National Day of Listening #DayOfListening
- November 29. Small Business Saturday #ShopSmall
- November 30. Computer Security Day #ComputerSecurityDay
Content Tip: Combine gratitude with holiday shopping excitement.
December
- December 1. World AIDS Day #WorldAIDSDay
- December 1. Cyber Monday #CyberMonday
- December 3. International Day of Persons with Disabilities #IDPWD
- December 4. National Cookie Day #NationalCookieDay
- December 5. World Soil Day #WorldSoilDay
- December 5. International Ninja Day #InternationalNinjaDay
- December 8. Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
- December 10. International Human Rights Day #HumanRightsDay
- December 10. International Animal Rights Day #AnimalRightsDay
- December 10. Nobel Prize Day #NobelPrize
- December 11. International Mountain Day #InternationalMountainDay
- December 14. Hanukkah Begins #Hanukkah #Chanukah
- December 21. First Day of Winter #WinterSolstice
- December 23. Festivus #Festivus #AiringOfGrievances
- December 24. Christmas Eve #ChristmasEve #MerryChristmas
- December 25. Christmas Day #Christmas #MerryChristmas
- December 31. New Year’s Eve #NYE #NewYearsEve
- December 31. No Interruptions Day #NoInterruptionsDay
Content Tip: End the year with festive cheer and reflections.
Final Thoughts
This calendar is your ultimate cheat sheet to keep your social media vibrant and aligned with important dates in 2025. Customize posts to suit your audience, and remember to sprinkle creativity and authenticity in everything you share.
Would you like a downloadable version of this calendar or visual assets for each month? Let us know!
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