6 Simple Tips for Pinterest Marketing to Help You Grow Your Business

Are You Using Pinterest Marketing For Your Business?

Pinterest accounts for approximately 25% of retail website referral traffic.

They have over 416 million active users every month and a total of 240 billion pins. Plus, all these statistics.

• 90% of weekly Pinterest users say they make purchasing decisions on Pinterest.
• 50% of Pinterest users have made a purchase after seeing a promoted pin.
• Two-thirds of pins represent brands or products. 

We have personally seen tremendous growth for businesses after dedicating the time and effort to posting on the platform.

So in today’s post, we are going to share the basics of Pinterest marketing to help you grow your business on this platform.

Let’s look at the specifications to get started.

6 Tips On Pinterest Marketing For Businesses

1. Learn Pinterest marketing from Pinterest
2. Make good pins
3. Pinterest is a search engine
4. Update your strategy often
5. Use Pinterest Trends tools

1. Learn Pinterest marketing from Pinterest

As you start using Pinterest for your business, you may have questions or bumps from time to time as things change over time.

But not to worry! Pinterest offers two great resources for business owners.

Webinars: Pinterest offers webinars where you can learn the best tips on how to be successful using Pinterest marketing.
These webinars come straight from the Pinterest team!

Pinterest Academy: Pinterest Academy is a super useful tool for anyone using Pinterest for business, especially those selling on Pinterest.

They offer a ton of free courses that you can take about a wide range of subjects. Some of these topics are shown here.

2. Make good pins

This seems like a no-brainer for your Pinterest marketing. But what we mean is take the time to make good pins.

If you’re using Pinterest for business, your Pin is everything. Pins Pinterest offers these tips for creating a Pin successfully:

• Create new pins every week to keep introducing fresh content. 
• Schedule your pins in advance so you can work and plan ahead.
• Always add a relevant URL to each pin.
• Tag products in your pins so users can buy. 
• Create a lot of video pins.

3. Pinterest is a search engine

We know. Wild, right? That means it’s keyword-based.

We know Pinterest is the place users go to research ideas, plan for life events, and discover new brands/products. 

So for your Pinterest marketing, here’s what you should do.

Do keyword research on the platform (like checking auto-complete results) and use those words in your board titles, pin descriptions, and board descriptions.

If you make your board titles descriptive, they will have a better chance at being shown to users when they search for things related to your board.

If you want to learn more keyword research tips, then read this post next.

4. Update your strategy often 

Over time, your board and board names may become irrelevant. There may also be some changes to the Pinterest algorithm.

That’s why you should review your profile and boards frequently, and remove boards that are not performing well or are no longer relevant.

Also, make sure the content you’re pinning remains relevant, and don’t pin the same thing over and over if they’re not relevant.

5. Use Pinterest Trends tools

Pinterest provides you with an updated list of all the most popular trends every week.

Keeping up with the trends and creating content relevant to them will significantly help in making your content more successful.

One of the most important things you can do for your Pinterest marketing is to familiarize yourself with the platforms you want to advertise on.

Create a personal account, spend time with content, and get an idea of ​​how people use the platform and interact with each other.

And that’s all for today’s guide on Pinterest marketing!

If you need help marketing your business on this social media platform, check out our Pinterest management services today.