Top 19 PPC Platforms You Should Consider in 2024

Comprehensive guide to PPC platforms. Which one should you use, how to choose the best one, what type of ad campaigns you should run, and much more.

I can provide a brief overview of each platform based on their popularity and features as of my last update. Keep in mind that the landscape may have evolved since then, and it’s essential to research the latest information before making decisions. Here’s a brief overview of the platforms mentioned earlier:

Google Ads 

Offers a wide range of advertising options across Google’s vast network, including search, display, video, and app ads.

Microsoft Advertising: Formerly Bing Ads, it allows advertisers to reach users across the Bing and Yahoo search networks.

Facebook Ads: Provides advertising options on Facebook and Instagram, offering precise targeting based on demographics, interests, and behaviors.

Instagram Ads: Allows advertisers to promote content on Instagram, including photo and video ads, stories, and carousel ads.

Twitter Ads: Offers promoted tweets, accounts, and trends to reach Twitter users based on interests, demographics, and keywords.

LinkedIn Ads: Provides advertising solutions to reach professionals on LinkedIn based on job title, company size, industry, and more.

Pinterest Ads: Enables advertisers to promote pins and reach users based on interests, demographics, and keywords.

Amazon Advertising: Allows advertisers to promote products on Amazon through sponsored products, sponsored brands, and sponsored display ads.

Snapchat Ads: Offers advertising options to reach a younger audience through various ad formats, including snap ads, story ads, and filters.

TikTok Ads: Provides advertising solutions to reach a young and engaged audience through various ad formats on the TikTok platform.

YouTube Ads: Allows advertisers to reach users through video ads on YouTube, including TrueView ads, bumper ads, and more.

Quora Ads: Enables advertisers to promote content on the Quora platform and reach users based on their interests and questions.

Reddit Ads: Provides advertising options to reach users on Reddit through promoted posts, display ads, and sponsored links.

Yelp Ads: Allows advertisers to promote businesses on Yelp through sponsored search results, display ads, and enhanced profiles.

AdRoll: Offers retargeting and prospecting solutions across multiple channels, including display, social, email, and more.

Outbrain: Provides native advertising solutions to reach users across premium publishers’ websites.

Taboola: Offers content discovery and native advertising solutions to reach users across various digital properties.

Bidvertiser: Provides contextual advertising solutions to reach users through text, banner, and native ads.

Revcontent: Offers native advertising solutions to reach users across premium publishers’ websites and increase engagement.

Remember to conduct thorough research and consider your specific goals, target audience, and budget when choosing the right PPC platforms for your campaigns in 2024.