Top 7 Social Media Management Tools for 2022

The social media landscape of businesses has evolved rapidly and more and more people are using social media on a daily basis. In fact, 57.6% of the world’s population uses social media and the average daily usage is 2 hours 27 minutes (October 2021).

Businesses are aggressively focusing primarily on their social media strategies to get more and more views of their products and services.

1. eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

Iclincher may be a best-kept secret in social media due to its grassroots ‘word of mouth’ content marketing efforts. The Iclincher has been reviewed as “the Swiss-Army knife of social media”, as Brand Advocate Tot.

2. Falcon.io

Platforms:  Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

G2 Ranking: 4.1 out of 5

Falcon.io. is a cloud-based social media marketing and customer experience management solution offering tools for social media listening, engagement, publishing content, measuring and managing customer data.

They pride themselves on being versatile for any type of marketer whether it is a sole trader or a digital agency. Their tools can be used to create monthly plans across a variety of social channels, complementing auto-queue posting and visual planning.

3. Sprout Social

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest

G2 Ranking: 4.1 out of 5

Sprout Social has positioned its scalable platform for large organizations and teams that are known to be optimally equipped with monitoring, scheduling posts, analytics, and approval workflows for team management. Those interested in employee advocacy will also enjoy this social media management tool.

This simple yet powerful platform is user friendly and provides all the basics that you would expect in addition to any customized features upon request. One such feature is the individual statistics for each term.

4. Hootsuite

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)

G2 Ranking: 4.1 out of 5

Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform and you will find that they are present on most of the lists.

He is known for content curation, organization, scheduling, monitoring and RSS integration and has a remarkable reputation. We feel that many teams, large and small, start out with Hootsuite and then move on to other services that may better meet their needs.

5. Agorapulse

Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube

G2 Ranking: 4.5 out of 5

Agorapulse, similar to the fully integrated social media management platforms above, includes all the core features of scheduling, visual calendar, social inbox, analytics and team collaboration.

Similar to Aclincher, Agorapulse also provides a competitor analysis and allows for Boosted Facebook posts to really capture your audience.

6. Loomly

Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok

G2 Ranking: 4.6 out of 5

Loomly is a social media management tool for branding and content creation.

Compared to other social suites, Loomly is not yet a fully integrated solution. Because of its main focus on content creation, it unfortunately lacks features that large businesses find valuable such as listening and monitoring.

7. SocialPilot

Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest

G2 Ranking: 4.3 out of 5

Social Pilot is a fully integrated social media management tool geared towards digital agencies or medium-sized businesses that manage multiple clients or multiple accounts.